Product photography is always going to be a difficult aspect of selling your product to someone who can’t physically see or touch it for themselves. With e-commerce gradually becoming even more important to the majority of businesses, this is a problem most retailers of sports equipment will have to overcome. How do you show off your items in the best possible way? A professional product photographer that specialises in e-commerce photography will go some way towards making it happen, but here is some general analysis of what makes it a little different when it comes to sports, and what you should be aiming for.
1) Focus on fine details
Cheap sports equipment may look the same from a distance, but compared to fine quality alternatives it’s not going to make the cut as long as the potential buyer can see the details up close. If your products are high quality and you want to advertise that, your photography will need to highlight extremely fine details. You can show the quality of stitching on clothing or gloves, or give a close up look at the surface of a ball if that’s what makes it unique.
2) Show products in action
Most sports equipment isn’t designed to sit on the shelf and look impressive, so it’s not all about making your photos look beautiful. Static shots may not give an accurate picture of how it will feel to use your products, and this is what’s tricky to get right without a physical shop. You can turn this to your advantage by using your online product page to showcase images and even videos of your sports items in motion, which should inspire people more to take action and place an order.
3) Show a range of options
If applicable, you should make sure your product photography doesn’t just focus on a single version of your product. Many sports items will comes in a range of specifications, whether it’s different sizes, materials, weights, colours or whatever else applies. If this is the case, show as many as possible on your website so people know exactly what they’re getting. You don’t want people to return your products because they didn’t match the expected look or scale.